An Analysis of Aggressive Online Behavior Targeted Against Corporations, their Products, Services, and Brands

Explore the Dark Side of online behavior aimed at corporations and other institutions in this Executive Version of a Harvard Research White Paper. When your reputation is attacked online, your response has to be appropriate or the results can be disastrous. A new executive white paper prepared by researchers at Harvard's Berkman Center for Internet & Society analyzes the three types of aggressive online behavior and suggests how corporations should respond. This report contains detailed research findings, recommended action steps and in-depth case studies of several high-profile corporate attacks.