How to Turn Your Employees Into Your Biggest Advocates

Inspire your employees to be brand advocates and build your dream team. Seriously! Research says the process can take, on average, three weeks to a month and a half and cost roughly $4,000. Not to mention, if the new employee doesn’t work out, you lose more than what you sunk into the first hiring process; there’s also a loss of productivity until the subsequent new hire is up to speed. The good news is: Your current employees can be your best kept secret when it comes to building your dream team. Leveraging them in the recruiting process is a cost effective strategy that will bring you quality candidates and help you win over top talent. It’s all about employee advocacy. Why? This type of word-of-mouth marketing builds legitimacy and credibility for your company and brand, and it draw in recruits who are more likely to be a fit for your culture, mission, and values.