How Top Companies Use Video for Candidate Experience- And How You Can, Too

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The Muse

12 min read · Apr 15, 2026

How Top Companies Use Video for Candidate Experience- And How You Can, Too

Discover the not-so-secret tactic for improving your team's performance across the board. There’s a reason why top companies like Johnson & Johnson, Enterprise, and Taco Bell have integrated video into their hiring processes. It’s an incredibly powerful tool that can take your candidate experience to the next level. Not only does online video account for an estimated 74% of all web traffic, but research also shows that job postings on Facebook featuring videos garner 36% more applications than posts without.

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