The Benefits of Video in a Converged Communications Environment

This Frost & Sullivan brief will identify the benefits of video collaboration in a changing workplace; highlight the ways in which video over IP can help companies save money and management costs; and offer real-world examples of how companies are using the technology to improve productivity and their bottom line. Research clearly shows that people understand more when they see people speaking, rather than just listening to their voices or exchanging thoughts via text-based messaging and e-mail. In an increasingly complex and global marketplace, giving users the ability to read facial expressions and body language via video conferencing helps employees overcome language and cultural barriers, while deepening personal and business relationships.