The Strategic Role of Email in Employee Communication

Make email the communication engagement star it can be when deployed like it should be By now it’s become predictable. Every now and then, on a reasonably regular basis, someone will say that email as a workplace communication channel is dead, or at the very least on its death throes. Buried by noise and shiny new tools. But of course, it’s not. Far from it. Email remains by far the most widely used communication channel in today’s workplace. Not only that, research shows email growth will continue to soar, with an additional half a billion business and personal users by 2022. Despite the obvious downside of email misuse or overuse – think overwhelmed recipients and overloaded inboxes – email plays a critical strategic and tactical role in employee communications, and that’s not going to change anytime soon. This white paper by the acclaimed professional communicator Priya Bates, Founder & President of Inner Strength Communication Inc., explores this strategic role. It will also focus on email effectiveness and the necessity of an active versus passive approach to email strategy, as well as its role in a multichannel environment. Finally, it will recommend the steps that organizations and communication professionals can take to strategically use email as a business tool that enables, engages and empowers employees to deliver results.