To Change a Company's Culture, You Need to Capture Your Employees' Heads and Hearts

Using Return on Culture (ROC) to get management attention, set priorities, measure progress in numbers and gain shareholders’ respect�?and demand. It has been said that measuring culture is like shaping smoke or herding cats. But that is before something called Return on Culture (ROC) came alive. ROC is a tactic that monetizes culture so that management can justify focusing on it as a strategy. Learn how to use Return on Culture to get management attention, set priorities, measure progress in numbers and gain shareholders’ respect...and demand.