Turning Candidates into Fans, Job Or No Job.

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Apploi

12 min read · Apr 15, 2026

Turning Candidates into Fans, Job Or No Job.

“You will only be contacted if we see a fit,” is the common recruiting refrain that needs to be abandoned in 2015. This white paper displays 11 of the best practices for creating brand advocates during the hiring process. These 11 steps will show you the process of turning a candidate into a brand advocate.

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