The Asset Archive

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The Trick to Facilitating Discussion of Sensitive Topics

There's no easy way to discuss sensitive workplace topics. However, audience response technology eliminates the need to tip-toe around the matter. The Medical Alley Association chose TurningPoint to:

Apr 15, 2026 8 min read Premium

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Tyco Integrated Security RTLS Asset Tracking

A Real-Time Location System (RTLS) that helps monitor equipment, medications, temperature-sensitive products and staff. A hospital's assets include both its staff and equipment. Keeping both safe is paramount to keeping a hospital running smoothly. Caregivers and other hospital staff can be exposed to risky situations by not having equipment at hand throughout their routine workday. At the same time, a major challenge for a hospital is managing the location and cost of its mobile medical equipment. Tyco Integrated Security RTLS Asset Tracking provides a single solution that can help improve staff safety, while streamlining visibility to equipment and supplies when they are needed most.

Apr 15, 2026 8 min read Premium

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Life Sciences & Healthcare companies adapting to Digital Solutions

Pre-configured Life Sciences Industry solution Reduces Implementation Time & Cost by 30-40% and Industry Solution consisting of 75+ Business Process Flows Life Sciences & Healthcare companies are quickly adapting to Digital Solutions supporting Modern Enterprise needs to efficiently manage product Life cycles across Business functions from mid-market to Large Enterprise Customers.

Apr 15, 2026 8 min read Premium

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Do You Know if Your Dental Marketing Efforts Are Paying Off?

Can you accurately track which phone call is the result of which marketing effort? If you do not know if your Google Local, Organic, Social, Paid, and Offline promotions are generating calls? If the answer to any of these questions is ‘No’, then you are flying blind! In this podcast, Mark Dilatush and Howie Horrocks, of New Patients Inc, discuss how to accurately find your digital marketing metrics. This will allow you to hold yourself, your staff and, most importantly, your marketing company accountable to ensure your marketing spend is working for you.

Apr 15, 2026 8 min read Premium

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Do You Want to Run Your Dental Practice on a Fee for Service Model?

So, you want to move toward a fee for services dental practice? They’re not forcing you at gunpoint, are they? Your participation is a choice. Just like choosing to run a Google Ad campaign or spend money on a direct mail campaign, insurance participation is one of many marketing options available to you. With zero emotion, here's a pragmatic business definition of insurance participation: ‘The dentist agrees to collect less than their normal fee. In return, the dentist is listed in a printed directory and listed on an insurance website. The sole purpose of these listings is to potentially attract new patients to the practice.’ Of course, a dentist also has the ability to spend money to promote their practice to fee for service patients. And, of course, the two do not have to be mutually exclusive. Listen to our audiobook to find out the 8 steps to creating a fee for service dental practice.

Apr 15, 2026 8 min read Premium

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Do You Know How to Target Your Ideal Dental Patient?

Before you build your marketing plan, you want to get to know whom you’re targeting. Market knowledge is power. It is the foundation of any successful marketing. You need to understand how your audience thinks, what they respond to, what repels them, and what motivates them to pick up the phone and make an appointment. In order to find out the best methods of getting into the minds of dental patients, listen to our audiobook.

Apr 15, 2026 8 min read Premium

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Are You a Dentist Who Provides Sleep Apnea Treatment? Do You Want More Sleep Apnea Patients?

Sleep disorders are on the rise. As more of the population becomes aware of this problem and its consequences, sufferers are increasingly seeking help from Sleep Physicians and even their dentists. But what does a dentist have to offer in this arena? As it turns out – quite a lot. For those who want to take advantage of this growing (even burgeoning) market, the training is readily available. There are dentists who have blazed the trail and have become quite successful at bringing relief to thousands of patients who suffer sleep disorders. To learn more about how to attract more sleep apnea patients for your practice, listen to our audiobook!

Apr 15, 2026 8 min read Premium

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Are You Looking for More Dental Implant Patients?

Dental implants are and have been sweeping the globe as the more permanent solution to tooth loss. The US being the most edentulous industrialized country on the planet, you can imagine the growth of the national dental implant market through the years. You aren’t the only dentist in your market who wants to attract more than your fair share of dental implant patients to your practice. Literally every dentist in your market, even dentists that only restore implants and do not place implants – want more implant patients. Implants are the dental version of 6 pack abs. Listen to our handy audiobook on how to start attracting dental implant patients using our seven strategies.

Apr 15, 2026 8 min read Premium

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Do You Know How to Effectively Make Google Ads Work for Your Dental Office?

5 Steps to Make Google Ad Campaigns Consistently Effective for a Dental Practice Google Ad campaigns are no different than any other advertising channel. Done correctly, they produce new patients for dental practices. They can be consistently effective when managed consistently and properly. Done incorrectly, it is just like every other advertising medium. You will waste a lot of money and walk away believing they don’t work. Unlike traditional media (print, radio, TV, mail) and even other digital media (FB, Instagram, etc.), Google Ad campaigns give you so many options and control over so many nuances, it becomes a full time job to get the campaigns to the point of paying off consistently and effectively. Google Ads are a bidding environment. It is, quite literally, your campaign against the rest of the local dental world. Listen to our audiobook and learn the five key steps to creating effective Google Ad campaigns for your next marketing initiatives.

Apr 15, 2026 8 min read Premium

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Think Dental Direct Mail is Dead? Think Again!

6 Steps to Dental Marketing Quality, Consistency, And Longevity If you’re like most of the dentists who come to us for marketing insights, you think we’re kidding when we recommend a direct mail campaign along with a solid digital campaign. Direct mail? Nobody really does that any more, do they? It’s so old school. And it doesn’t even work. Nobody reads that stuff anymore. Boy, does direct mail get a bad rap. And honestly, almost all dental direct mail deserves a bad rap. The majority is just a regurgitated blend of “financial offer du jour” on a brightly colored postcard, delivered to anyone who has a postal truck show up in front of their home every day. Most dental direct mail sucks. We agree. Direct mail done as described above, deserves a bad rap. But does direct mail done the right way, deserve a bad rap? No. But you will want to keep it your secret. We recommend the way we do direct mail to any dentist looking for a tested, reliable, cost-effective way to build their business while complimenting their online digital dental marketing. Trust us—we do this for a living and have for 30 years. The way we do direct mail works. We cross reference the results(transparency) and clients keep doing it year after year after year. In short, if you do it right – it works and pays off big time.

Apr 15, 2026 8 min read Premium

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Call Tracking

Part of our ‘Unlimited New Patients -- Volume 3 (Update)’ Audiobook In this chapter we will tell you about the latest advances in call tracking. With these advances you are now able to see which marketing campaigns produced which results, listen to recorded calls for training purposes, call the missed call backs and use the conversations to source the new patient properly in your practice management software. This audiobook is just one chapter out of our ‘Unlimited New Patients – Volume 3 (Update)’ Audiobook.

Apr 15, 2026 8 min read Premium

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Making Direct Mail Pay Off Forever

In this podcast, Mark Dilatush and Howie Horrocks go over dental direct mail marketing, what results you can expect, how to get the most out of mail, and why it is still the best medium for dental advertising.

Apr 15, 2026 8 min read Premium

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Is Something Wrong with Me? Increasing Case Acceptance

It’s not you, doc! In this episode of Dental Marketing Mastery, Mark Dilatush and Howie Horrocks discuss how to increase dental case acceptance, what the underlying problems with low dental case acceptance may be, and how to fix it.

Apr 15, 2026 8 min read Premium

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Fixing the Dreaded Revenue Plateau (or Drop)

In this podcast, Howie Horrocks and Mark Dilatush discuss fixing the dreaded revenue plateau (or drop). The reasons behind the revenue plateaus are not uncommon, but not always so easily identifiable.

Apr 15, 2026 8 min read Premium

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Competition -- Who, How, Why

In this podcast, Howie Horrocks and Mark Dilatush talk about your dental practice competition. Who are they? How are they promoting their practices? Why does it matter? You can either ignore it or exploit it to your advantage! Learn how to set yourself apart.

Apr 15, 2026 8 min read Premium