2021 to be the Year of Programmatic Advertising for Pay TV and Network Service Providers in Europe

Uptick of Connected TVs Across Europe Over 2020 Created Intelligent Infrastructures, Allowing Operators and Service Providers to Deliver Targeted Messaging to Connected-Home Audiences in an Automated Manner. An overwhelming majority (87.4%) of network service provider executives agree that programmatic advertising delivered through smart/connected TVs and/or customer premises equipment (such as set-top boxes) will be an important source of revenue for network service providers and pay TV operators in Europe. These are among the findings of a recent BTR-100 survey of senior executives with European communications service providers across the full array of delivery mediums. The project was commissioned by Hoppr, an innovative startup that is introducing new interactive, programmatic technologies and business models to advertisers, brands and network service providers. “The uptake of Connected TVs by consumers across Europe through the pandemic year of 2020 has created an intelligent infrastructure that allows pay TV operators and network service providers to deliver highly targeted messages to connected-home audiences in an automated manner,” says Cyril Daoud, CEO of Hoppr.