34 Questions to Ask Your Team to Define Your Employer Value Proposition

T

The Muse

12 min read · Jun 17, 2026

34 Questions to Ask Your Team to Define Your Employer Value Proposition

Developing a strong employer value proposition is the key to attracting and retaining top talent. When you bring your EVP to life, candidates and employees will see why you’re different (and better) than your competition. Getting started doesn’t have to be difficult —use the 34 sample questions in this guide to help you build an employee survey that will inspire your EVP. The Muse and Proactive Talent Strategies have partnered to bring you this guide which is packed with sample questions to help you assess things like:

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