4 Essentials of an Embedded Device Monetization Strategy

The software embedded in medical devices provides a great opportunity for medical equipment vendors to innovate and differentiate their products in a competitive marketplace. But that same software not only contains the lion’s share of intellectual property value for these vendors – it also presents significant risk in terms of IP compromise. Medical equipment vendors also face other challenges. They are unable to fully monetize their IP investments while also managing the cost & complexity of multiple product variants. They're also unable to support the emerging business & pricing models that today’s budget-constrained medical facilities demand. This paper presents ways for medical equipment vendors to overcome these challenges using a comprehensive embedded software protection and monetization strategy and the appropriate software monetization technology.