Build a Retention Playbook Based on Your Employees' Most Fundamental Needs

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ICMI

12 min read · Apr 15, 2026

Build a Retention Playbook Based on Your Employees' Most Fundamental Needs

Tackling employee retention is overwhelming when there are so many factors that influence employee engagement and commitment. Where to start? How to prioritize? We turned to established psychological theories such as Maslow’s Hierarchy of Needs, Self Determination Theory (Deci & Ryan), and Herzberg’s Motivation-Hygiene Theory to build research aligned retention guidelines that align with proven human psychological needs.

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