Creating A Winning Culture: The Role of HR Professionals
U
University of Michigan (Stephen M. Ross School of Business)
12 min read ยท Jun 17, 2026
How organizational culture can add competitive value for long-term success. Michigan Ross professors Dave Ulrich and Wayne Brockbank discuss the why, what and how of culture as an emerging HR agenda. The paper includes research results based on 1,500 organizations, highlighting the role HR professionals can play in creating an organization's culture. Topics include:
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