How Custom Recruiting Powers Microsoft's $1 Trillion Market Cap

Find out how Microsoft sourced detailed ‘voice of the customer’ insights before launching an innovative new product using Azure Cloud Services. In a world of information overflow, Microsoft Azure empowers organizations to effectively work with data. Yet in a crowded market of cloud computing platforms, sustaining innovation can be just as challenging as disrupting the space. The secret to Microsoft’s $1 trillion market cap? Custom B2B research, fueled by insights from highly technical users and decision makers. Hear how they sourced data points on: If you’re a research leader looking for data to direct product, engineering, and marketing decisions — and anchor multimillion dollar growth — this case study is for you.