How to Implement an Effective Tobacco Surcharge
EX Program
12 min read · Apr 15, 2026
Incentives can be effective at increasing engagement with evidence-based treatment. Data from the EX Program by Truth Initiative® shows incentives can engage tobacco users more fully in the quitting process. In fact, we see clients that offer an incentive enroll 3.5 times more of their eligible employees than clients that do not offer an incentive. Download this quick-read content for 4 things to keep in mind. You’ll learn:
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