How to Make a Great Elevator Pitch

The idea of an elevator pitch is to quickly explain what you and your company do, and what makes it appealing, in no more than the time it takes to take an elevator ride. Imagine you’re at the airport and you meet that guy from the company you really want to do business with. You have until you get to the end of the check-in queue to explain to him why he should work with your company. There are many things you want to tell him but before you know it, you’ve run out of time and your chance has gone. This is exactly the kind of time when you need an elevator pitch.