Selling CBD: Answering Common Customer Questions

C

CANVIVA

12 min read · Apr 15, 2026

Selling CBD: Answering Common Customer Questions

Developed by CANVIVA, this guide will help business owners and their employees answer common customer questions about CBD. CBD (cannabidiol) is everywhere in the news lately, but there is still some confusion about what it is, whether it’s legal, and why and how to use it.  CBD oil derived from hemp plants that have high levels of CBD, and less than 0.3% THC, is legal in all 50 states. CBD is non-psychoactive. The CBD oil is extracted and sold in tinctures, topicals, and edible products. It is most commonly used for pain, anxiety, depression, arthritis and insomnia, but it’s also used for other conditions and for general well-being. This guide is intended to help business owners and their employees answer these common customer questions about CBD including:

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