The Asset Archive

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Infographic: The Many Wins of Supplemental Benefits

From consumer satisfaction to workplace productivity to overall population health, this infographic breaks down the numbers that make the case for implementing supplemental benefits in the wake of rising healthcare costs. From consumer satisfaction to workplace productivity to overall population health, this infographic breaks down the numbers that make the case for implementing supplemental benefits in the wake of rising healthcare costs.  See how these unique  programs benefit health plans, employers, consumers and employees by giving people access to the proactive health tools they need to get and stay healthy.

Apr 15, 2026 8 min read Premium

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Flexible OTC and Grocery Benefits Keep Consumers Satisfied

Learn how you can choose from products that can be tailored to the needs of your health plan to help improve satisfaction rates and potentially reduce hospital admission rates by 40 percent. FirstLine Benefits' over-the-counter care and grocery programs fit seamlessly into your plan, giving consumers access to more healthy choices every day. As partners in care, we can help them take charge of their wellness and get proactive about their health. Learn how you can choose from products that can be tailored to the needs of your health plan to help improve satisfaction rates and potentially reduce hospital admission rates by 40 percent.

Apr 15, 2026 8 min read Premium

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Over-the-Counter Care Benefits Could Play a Critical Role in consumer Health and Satisfaction

This article explains how increasing access to over-the-counter medicines supports consumer needs in ways that can improve both their health and their relationship with their health plan. Over-the-counter medicines play an essential role in keeping consumers and the community healthy. They also help reduce costs across the system — to the tune of $146 billion. This article explains how increasing access to these medicines supports consumer needs in ways that can improve both their health and their relationship with their health plan. In fact, for some, dollars to spend on something as simple as a toothbrush and toothpaste could change their co-morbidity. With this in mind, it's not difficult to understand how an OTC program could boost overall consumer satisfaction to 96 percent.

Apr 15, 2026 8 min read Premium

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Growth of a fee for service dental practice in a business section of Washington DC.

Dr. Siranli had recently expanded her practice and was looking to increase patient volume with a focus on prosthodontic treatments. Her upscale practice is located in a business section of Washington DC. Designed an optimized website that matched the standards of Dr. Siranli’s practice, as well as, providing SEO, PPC and social media marketing. Patient numbers and revenues started to increase month over month.

Apr 15, 2026 8 min read Premium

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Dental Insurance - An Offer You Can't Refuse

Is insurance the mob? Do you have to take their deal? And if you do, how do you get the most out of it? How do you get out? We discuss all of this and more in this episode of Dental Marketing Mastery!

Apr 15, 2026 8 min read Premium

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The Ratio that Determines if Your Dental Practice Will be a Success

When considering opening or relocating your dental practice there are many factors to keep in mind. One ratio, above all else, needs to be considered as it plays a large role in determining if your practice will be a success.

Apr 15, 2026 8 min read Premium

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Review and Reputation Management Software - What You Need to Know

Everyone loves online reviews! So how do you get them to work for your benefit? What should you look for when shopping for review management software?

Apr 15, 2026 8 min read Premium

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How to Promote Dental Implants

How do you promote dental implants? Where do you start? What demographics do you go after? How do you frame your message? All this and more in our newest episode of Dental Marketing Mastery.

Apr 15, 2026 8 min read Premium

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Staking your Claim on Your Local Dental Market

You don't want to be the annoying guy from Wyoming taking a little bit of gold from everyone. You need to make a choice and then stake your claim! In this episode, we discuss the finding your local market and making it yours.

Apr 15, 2026 8 min read Premium

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Growth of a Vancouver, WA dental practice in a competitive market.

Drs. Sheron wanted to increase their new patient volume with good quality new patients, however, they are located in a competitive market and have never budgeted for marketing. Created an offline/online budget, focused our marketing efforts on attracting quality patients, and built an SEO optimized website. We implemented online software for patient scheduling, review & reputation management. Their new patient volume increased along with revenues, while maintaining the same work hours (important for doctors with families). All of this equals less stress for the doctors!

Apr 15, 2026 8 min read Premium

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Best Offers to Put in Your Dental Marketing

Mark Dilatush and Howie Horrocks, of New Patients Inc., discuss where, when, and how to use offers as a call to action in their marketing.

Apr 15, 2026 8 min read Premium

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Tightening Security After a Data Breach

Discover how AdventHealth recovered from a data breach by transitioning to Formstack's HIPAA compliant forms. Data security is a top priority for healthcare organizations, which are built on patient trust. When AdventHealth was looking for a new data collection tool to help them recover from a security breach, they turned to Formstack’s HIPAA compliant form solution.

Apr 15, 2026 8 min read Premium

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Growth of a fee for service dental practice in a quiet, lazy, semi-suburban town in Pennsylvania.

Dr. Cockley purchased a fee for service practice in a quiet, lazy, semi-suburban town in Pennsylvania, in 2002. As with all practice purchases, there is a period of time before existing patients trust the new dentist and accept new treatment. By 2006 she realized she needed to grow the practice, to keep up with the debt caused by the purchase. We worked within Dr. Cockley’s budget to create an effective direct mail campaign, build an optimized website, direct and produce First Impression Videos™ (on the website and in social media) to familiarize the patients with their ‘new doctor’, and implement online scheduling software. Dr. Cockley and her team produce and collect in the top 1% of all solo owned practices. The doctor has ample time with family, pursue other business interests and continue with her dental education.

Apr 15, 2026 8 min read Premium

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CEO Level Control Over Your Dental Marketing

Howie Horrocks and Mark Dilatush, of New Patients Inc., break down source attribution, it's history, and how technology and listening to dentists has evolved into the Practice Control Center.

Apr 15, 2026 8 min read Premium

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Disease State Education - Creating a Strong Foundation for a Successful Launch

Launching a brand is a progression that often begins with disease state education to HCPs and/or patients prior to PDUFA. This keynote offers practical tips and real-life use cases that capture best practices for running successful disease awareness media campaigns. Unwrap our new deck – as seen at DigiPharma Connect 2023’s keynote – on how disease state education must play a pivotal role in teeing up your brand campaigns for prosperity.

Apr 15, 2026 8 min read Premium