The Guide Archive

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A Guide to Successful Chromatin IP

Chromatin Immunoprecipitation is used to examine interactions between protein and DNA within the natural chromatin context of the nucleus. This guide highlights critical steps in an enzymatic digestion ChIP protocol and demonstrates how protocol changes can affect the final outcome of your experiment.

Apr 15, 2026 8 min read Premium

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The Ultimate Commercial Treadmill Buying Guide

Here is a list of features you should look for as you invest in your next treadmill. Use this checklist to ensure you get the best bang for your buck during your next treadmill purchase. Cybex has earned a reputation for creating premium, high performance cardio and strength equipment. And we maintain the same high standards when it comes to creating and delivering advanced education.

Apr 15, 2026 8 min read Premium

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Life Sciences and Healthcare Complete Digital Operations Platform

Pre-configured Life Sciences Industry solution Reduces Implementation Time & Cost by 30-40% and Industry Solution consisting of 75+ Business Process Flows Life Sciences & Healthcare companies are quickly adapting to Digital Solutions supporting Modern Enterprise needs to efficiently manage product Life cycles across Business functions from mid-market to Large Enterprise Customers.

Apr 15, 2026 8 min read Premium

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Key Methods for Understanding Dental Consumers

Before you build your marketing plan, you want to get to know whom you’re targeting. Market knowledge is power. It is the foundation of any successful marketing. You need to understand how your audience thinks, what they respond to, what repels them, and what motivates them to pick up the phone and make an appointment. In order to find out the best methods of getting into the minds of dental patients, keep reading for our helpful tips.

Apr 15, 2026 8 min read Premium

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Is Your Dental Practice Experiencing a Bottle Neck? Do You Want More New Patients?

You don’t have a bottleneck, you say? With all due respect, there is greater than a 95% chance you have a bottleneck and don’t realize it. Or you are on your way to creating one. It doesn’t matter if you bring new patients through hygiene or through the doctor’s chair. Either way, you are in or on your way to a bottleneck. If you had a big piece of spinach between 8 and 9 – wouldn’t you want us to take you off to the side and tell you about it? Of course! As it pertains to this guide, look at us like a good friend who can take you off to the side and whisper in your ear – “your practice is bottlenecked”. Let us first agree, you might be happy with your dental practice if it is at or beyond capacity and bottlenecked. You might not want to work more! You might not want to expand! You may not care! If this is where you are in your career, we say congratulations! For the rest, here are a few reasons why bottlenecks are bad: The easiest symptom to identify is stagnated revenue growth. If your revenues are mostly flat for 10 to 15 months (usually identified year over year), this would be a good indicator the practice is in the middle of a bottleneck. Stagnant new patient numbers over a long period of time (10 to 15 months) is another symptom. Having both flat revenues and flat new patient numbers over a long period of time, pretty much assures you have a bottleneck. One is creating the other. You don’t have to be in the middle of one to see or hear it coming. Self-induced growth bottlenecks are bad – really bad. If you want to avoid or turn a bottleneck around, listen to our audiobook.

Apr 15, 2026 8 min read Premium

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Audiobook: Unlimited New Patients -- Volume 3

We are pleased to announce the release of our audiobook: New Patients Unlimited – Volume 3! You have heard the sultry voice of Howie Horrocks conveying marketing advice and wisdom based upon over 30 years in the business. Now you can listen to the third book in our Unlimited New Patients series, which is now available on Audible. In this podcast, Mark Dilatush & Howie Horrocks talk about the making of our audiobook, supplementary marketing guides and where you can find a copy of your own to listen too.

Apr 15, 2026 8 min read Premium

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4 Zero Cost Steps to Grow Any Dental Practice

You don’t have a bottleneck, you say? With all due respect, there is greater than a 95% chance you have a bottleneck and don’t realize it. Or you are on your way to creating one. It doesn’t matter if you bring new patients through hygiene or through the doctor’s chair. Either way, you are in or on your way to a bottleneck.    If you had a big piece of spinach between 8 and 9 – wouldn’t you want us to take you off to the side and tell you about it?   Of course! As it pertains to this guide, look at us like a good friend who can take you off to the side and whisper in your ear – “your practice is bottlenecked”. Let us first agree, you might be happy with your dental practice if it is at or beyond capacity and bottlenecked. You might not want to work more! You might not want to expand! You may not care! If this is where you are in your career, we say congratulations! For the rest, here are a few reasons why bottlenecks are bad: The easiest symptom to identify is stagnated revenue growth. If your revenues are mostly flat for 10 to 15 months (usually identified year over year), this would be a good indicator the practice is in the middle of a bottleneck.    Stagnant new patient numbers over a long period of time (10 to 15 months) is another symptom. Having both flat revenues and flat new patient numbers over a long period of time, pretty much assures you have a bottleneck. One is creating the other. You don’t have to be in the middle of one to see or hear it coming. Self-induced growth bottlenecks are bad – really bad. If you want to avoid or turn a bottleneck around, read on.

Apr 15, 2026 8 min read Premium

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6 Steps To Dental Marketing Quality, Consistency, and Longevity

If you’re like most of the dentists who come to us for marketing insights, you think we’re kidding when we recommend a direct mail campaign along with a solid digital campaign. Direct mail? Nobody really does that any more, do they? It’s so old school. And it doesn’t even work. Nobody reads that stuff anymore. Boy, does direct mail get a bad rap. And honestly, almost all dental direct mail deserves a bad rap. The majority is just a regurgitated blend of “financial offer du jour” on a brightly colored postcard, delivered to anyone who has a postal truck show up in front of their home every day. Most dental direct mail sucks. We agree. Direct mail done as described above, deserves a bad rap. But does direct mail done the right way, deserve a bad rap? No. But you will want to keep it your secret. We recommend the way we do direct mail to any dentist looking for a tested, reliable, cost-effective way to build their business while complimenting their online digital dental marketing. Trust us—we do this for a living and have for 30 years. The way we do direct mail works. We cross reference the results(transparency) and clients keep doing it year after year after year. In short, if you do it right – it works and pays off big time.

Apr 15, 2026 8 min read Premium

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8 Steps to a Fee For Service Dental Practice

So, you want to move toward a fee for services dental practice? They’re not forcing you at gunpoint, are they? Your participation is a choice. Just like choosing to run a Google Ad campaign or spend money on a direct mail campaign, insurance participation is one of many marketing options available to you. With zero emotion, here's a pragmatic business definition of insurance participation: ‘The dentist agrees to collect less than their normal fee. In return, the dentist is listed in a printed directory and listed on an insurance website. The sole purpose of these listings is to potentially attract new patients to the practice.’   Of course, a dentist also has the ability to spend money to promote their practice to fee for service patients. And, of course, the two do not have to be mutually exclusive. Keep reading to find out the 8 steps to creating a fee for service dental practice.

Apr 15, 2026 8 min read Premium

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5 Steps To Make Google Ad Campaigns Consistently Effective For A Dental Practice

Google Ad campaigns are no different than any other advertising channel. Done correctly, they produce new patients for dental practices. They can be consistently effective when managed consistently and properly. Done incorrectly, it is just like every other advertising medium. You will waste a lot of money and walk away believing they don’t work. Unlike traditional media (print, radio, TV, mail) and even other digital media (FB, Instagram, etc.), Google Ad campaigns give you so many options and control over so many nuances, it becomes a full time job to get the campaigns to the point of paying off consistently and effectively.   Google Ads are a bidding environment. It is, quite literally, your campaign against the rest of the local dental world. Continue to read and learn the five key steps to creating effective Google Ad campaigns for your next marketing initiatives.

Apr 15, 2026 8 min read Premium

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7 Steps to Attracting More Implant Patients

Dental implants are and have been sweeping the globe as the more permanent solution to tooth loss. The US being the most edentulous industrialized country on the planet, you can imagine the growth of the national dental implant market through the years. You aren’t the only dentist in your market who wants to attract more than your fair share of dental implant patients to your practice. Literally every dentist in your market, even dentists that only restore implants and do not place implants – want more implant patients. Implants are the dental version of 6 pack abs. Read our handy guide on how to start attracting dental implant patients using our seven strategies.

Apr 15, 2026 8 min read Premium

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7 Steps to Attracting More Sleep Apnea Patients

Sleep disorders are on the rise. As more of the population becomes aware of this problem and its consequences, sufferers are increasingly seeking help from Sleep Physicians and even their dentists. But what does a dentist have to offer in this arena? As it turns out – quite a lot. For those who want to take advantage of this growing (even burgeoning) market, the training is readily available. There are dentists who have blazed the trail and have become quite successful at bringing relief to thousands of patients who suffer sleep disorders. To learn more about how to attract more sleep apnea patients for your practice, keep reading!

Apr 15, 2026 8 min read Premium

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The Secrets to a Successful Telemedicine Practice

The "Secrets to a Successful Telemedicine Practice" guide is the result of over ten years experience working with healthcare leaders, managers, providers and medical administrative staff. Over 20,000 healthcare professionals have become successful at implementing telemedicine practices as a result of our partnership, increasing patient access to care while generating significant revenue growth for their practices.   In this guide we highlight and answer the most frequently asked questions and address common concerns with setting up and establishing an ongoing, efficient and PROFITABLE virtual care practice. Whether you are currently performing telemedicine visits or just getting started, our tips and best practices will help you avoid pitfalls and obstacles that many practices fail to see until it’s too late. Download this free guide and you will learn: *Best practices for selecting a telemedicine platform *The top reasons to use telemedicine *Types of encounters that are ideal for telemedicine visits *How using telemedicine pays for itself ...and more As an added bonus you'll find a link to our virtual visit revenue calculator which, with just a few clicks, allows you to estimate how much your practice can earn from virtual visits on a monthly and annual basis. For years telemedicine has been slowly adopted by hospitals, practices, providers and patients, but today in the post-COVID19 world if you don’t use telemedicine you are the minority. To make sure you stay competitive and get the most out of your virtual care visits uncover the industry’s go to guide for success using telemedicine.  Don’t miss out, download our guide today.

Apr 15, 2026 8 min read Premium

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Endovascular Interventions: Treating PAD Below the Knee

There’s increasing evidence to support endovascular intervention for patients with PAD below-the-knee. The challenge? Engineering a device that can safely and successfully navigate that area of the body. Learn more about overcoming this challenge in this below-the-knee application guide. Given availability of both endovascular and open surgical options, a 2017 research program* used population-based data to demonstrate that an endovascular approach is associated with improved amputation-free survival over the long term with only a modest relative increased risk of subsequent intervention. The mainstay of endovascular treatment to increase circulation blood flow is typically balloon angioplasty, atherectomy, and thrombectomy, followed by stenting in more serious cases. Recent advances have broadened the options for treating PAD, including the use of drug-eluting stents and drug-coated balloons to deliver effective therapies. When compared with open surgery for PAD, catheter-based treatment offers a much lower periprocedural risk, but is limited by lower initial success, requiring repeated procedures for effective treatment, particularly for infrapopliteal (below-the-knee) intervention. For example, blood vessels in the foot are smaller in diameter and highly tortuous, making them difficult to access and navigate. This, in addition to the fact that lesions in these body parts are often severely calcified, can mean repeated procedures are required for effective treatment. However, extensive infrapopliteal stenting in conjunction with poor outflow may actually elevate the risk of stent thrombosis or distal embolization complications. It is clear that a reliable endovascular treatment for PAD in the lower extremities will be largely dependent on, and aided by, the availability of more advanced device design. The challenge for engineers remains: creating a catheter that offers the right mechanical properties of strength and flexibility, and that is small enough for successful below-the-knee intervention.

Apr 15, 2026 8 min read Premium

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Unique Device Identification: Next Steps for Meeting Medical Device Regulations

Understand the UDI Requirements that Apply to Medical Device Manufacturers

Apr 15, 2026 8 min read Premium