The Report Archive

A curated repository of research briefings and strategic analysis for the Report sector.

C
ContentClick in Report

Fire Up Your B2B Revenue Generation Engine

Bringing Precision, Predictability and Performance to Customer Targeting, Outreach and Conversion Seeding and harvesting the sales pipeline — the process of acquiring, capturing, qualifying and converting business opportunities — is essential to the growth and profitability of B2B marketers across every industry and geographic sector. Customer demand generation is a mission-critical process in which companies invest heavily, but generally, are dissatisfied with the results. Put positively, it is a business process ripe for performance improvement. Lead leveraging through integrated marketing and sales execution represents an essential but under-managed discipline in today’s commercial enterprise. Top executives, as well as sales, marketing and channel management professionals, are dissatisfied with the effectiveness with which they acquire new customers, as measured by either close rates or return on investment across the selling cycle. While they consider new customer acquisition to be essential to the growth of their companies, few have implemented formal processes or standards to optimize results, return and compliance. One might surmise that the lack of formal processes is based less on a desire to improve business performance and more on a lack of understanding about how to formalize, measure and improve those processes. Council is advocating an updated model for smarter buyer insight and intention-based strategies and approaches in the rapidly emerging account-based marketing field. The CMO Council has teamed with WM America on a thought leadership initiative to advance lead revenue science practices through a certified. Lead Evaluation and Assurance Process, or LEAP. It covers new AI-driven systems, resources, content, channels, and platforms for improving prospect harvesting, conversion, and yield, particularly in the B2B technology sector. In today’s competitive data-driven environment, marketers should no longer be satisfied with paltry returns on their sizable lead-gen and ABM investments. There’s an opportunity to improve predictability and performance. It’s time to turn the tables on inefficient, ineffective and outdated practices for anticipating, adapting and responding to customer needs and opportunities.

Apr 15, 2026 8 min read Premium
C
ContentClick in Report

Unveiling the Culprits: Understanding I/O Bottlenecks, Their Impact, and the DymaxIO Solution

Explore the ins and outs of I/O bottlenecks in IT infrastructure -- their origins, impact, and the game-changing solution provided by DymaxIO. Uncover the intricacies of split I/Os, learn how these culprits affect system performance, and discover why DymaxIO is the fast, easy, and cost-effective remedy. Dive into real-world case studies showcasing remarkable improvements, and start optimizing your storage with a free 30-day trial. Say goodbye to I/O bottlenecks and hello to enhanced efficiency! Embark on a journey into the heart of IT efficiency with our latest report, "Unveiling the Culprits: Understanding I/O Bottlenecks, Their Impact, and the DymaxIO Solution." Dive deep into the complexities of I/O bottlenecks, those persistent challenges faced by system administrators and database administrators. Explore the origins of I/O bottlenecks, dissecting the exponential growth in data volume and a key contributor—split I/Os. Uncover how these split I/Os lead to delays and sluggish performance, becoming a pronounced issue with the escalation in volume sizes and file proliferation. The article sheds light on the adverse effects of split I/Os, emphasizing their detrimental impact on storage performance. Delve into the repercussions of I/O bottlenecks, extending beyond inconvenience to slower data access times, potential delays in critical tasks, and increased wear on hardware components. However, amidst these challenges, Condusiv Technologies' DymaxIO® emerges as the optimal solution, offering a fast, easy, and cost-effective way to address I/O bottlenecks without the need for extensive hardware upgrades. Learn about DymaxIO's suite of intelligent technologies, including IntelliMemory® and IntelliWrite®, designed to elevate I/O performance. See how these technologies intelligently leverage available DRAM to cache frequently accessed data and revolutionize write operations by optimizing allocation at the logical disk layer. The result is expedited data retrieval, heightened system-wide responsiveness, and superior overall system performance. Discover the ease of implementing DymaxIO into existing environments, operating at the software level with minimal configuration. This non-intrusive approach enables organizations to enhance storage performance without the complexities and downtime associated with extensive hardware replacements. Additionally, DymaxIO stands out for its cost-efficiency, providing a streamlined solution that maximizes existing resources and mitigates the impact of split I/Os.

Apr 15, 2026 8 min read Premium
C
ContentClick in Report

Zero-Trust Adoption Driven by Data Protection, Cloud Access Control, and Regulatory Compliance Requirements

Zero-trust initiatives are a key focus for many companies. Nearly 30% of organizations are already rolling out zero-trust initiatives to control access to their data and assets and more than 80% will have the capability within the next 18 months. Organizations are addressing cybersecurity challenges by enhancing identity and access management, privileged-access management, and data classification. They expect to see budgets for zero-trust initiatives grow modestly over the next 12 months. Dark Reading’s 2023 Zero-Trust Survey of 124 IT and security professionals points to factors driving zero-trust adoption, including efforts to bolster data protection, enable better cloud access control, meet regulatory compliance requirements, and address risks related to a growing remote workforce. Many enterprises have implemented a zero[1]trust security strategy in the past year — or plan to do so over the coming 12 months — to address a variety of security use cases. By the end of 2024, more than 80% of the IT and security professionals in Dark Reading’s survey expect to have a zero-trust initiative in place at their organization. The primary drivers for zero-trust adoption are data protection, cloud access control, remote workforce[1]related risks, and regulatory compliance interest in zero-trust models cuts across organizational size and industries. Relatively small organizations and very large organizations appear to be adopting zero-trust approaches in equal numbers. Many of those who have deployed zero trust as well as those still in the process of doing so expect long-term benefits that extend beyond strong access controls and authentication. A high percentage of organizations already have key components in place for enabling zero-trust architectures. These include strong identity and access management (IAM) controls, multifactor authentication (MFA), single sign-on (SSO) capabilities, and endpoint detection and response mechanisms. Employing these controls, security and IT professionals mostly appear confident about their ability to address threats related to identity and access. But challenges remain, especially around password management, managing cloud access, enforcing least-privileged access, and managing privileged access. Over the next 12 months, many organizations plan to address these challenges by enhancing their capabilities in several of these areas — including IAM, privileged-access management, and data classification. A high percentage of respondents expect to see budgets for zero-trust initiatives grow over the next 12 months. Even so, the increases would likely be modest: The expected percentage increases tended to be on the lower side.

Apr 15, 2026 8 min read Premium

Ready for Full Access?

Gain unlimited access to our entire library of research briefings and analyst reports.

Unlock Full Membership
Access Granted
An Executive from a Global Firm just accessed Research Briefing